AUTOMATION HELPS YOU

Catalogues automation gives advantages to everyone, but you can gain most if:

• if you already use a data base
  chances are that, in your company data base or in the one of your web site, you already get all you need to start with the automation design
• if you would like to merge the most updated technical information with the most attractive contents
  link the creativity of your communication department with the precision of the technical one, the more convincing texts together with tables updated ‘by the second’ from the company data base
• if you desire to produce many pages
  the more are the pages, the greater is the convenience, finally you can include those products that you’ve always excluded to save pages and money
• if you appreciate a tailor made content
  in that country you sell only a small part of your products, do you want to trim the products range and maybe include some localized items? two clicks and it's done
  for that sectorial exhibition, do you need to include only the related products? two clicks and it's done
  do you want to avoid that your important customer could be distracted by unwanted products? you guess it, two clicks and it's done
• if you want the data to be the same on every media
  you must reach data consistency if you want to avoid phone calls and complaints, change a value in the data base and you can immediately see it on catalogue and web site
• if you usually produce many updates during the year
  let’s welcome every unprompted change with a smile, solution is few clicks and few minutes away
• if you don’t want to depend upon the others
  do it by yourself and you’ll never need to wait other peoples time and will

DATA CONSISTENCY

Should I build the catalogue data base from scratch?
Probably no.
Chances are that you already have the major part of the contents… in your website.
Building and maintaining an updated website is so urgent these days that most of the companies spend so much time and efforts there, why don't take advantage from this huge job?
How?

• Let's use the website data base as a starting point
• If the catalogue must contain more contents, than aggregate the missing data (maybe you already got these data somewhere in the company DB), we can use the most smart queries in SQL to do the magic needed
• Send the data straight to the catalogue automation.

Can you see the advantages?
Change data in the website -> generate the catalogue -> you got both website AND catalogue updated in minutes
Don't you ever dreamed this?
Full consistency of contents in all your communication media, no more excuses like: 'sorry, I know the PDF catalogue wasn't updated, you should have search on the web site'

Many other automations available

• Change price and currency on price list
• the script finds every prices inside the pages, calculates the new price or the currency change then updates all the price list
• Export the catalogue in an Excel file
• the script finds the desired data inside the pages then builds and exports the Excel (but also other database formats) file
• Add hyperlinks to codes
• the script finds the codes inside the pages then creates the web url and exports the PDF file with clickable codes to access each product web page