Optimist is a graphic design studio with more than 30 years of experience in communication and advertising strategies with creative contents.
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Paolo Veronelli, Optimist
Design drived user experience
Web
We create: Taylor made websites, web sites restyling, PHP-JavaScript programming, web animations, webapp, Android or Apple apps.
An animation is worth a thousand images
Animations
We create: Animations, animated infographics, videos, video editing and special effects.
Objects and worlds ready to exist
3D and FX
We create: Objects design, photo rendering, virtual or augmented reality presentation, 3D animations, technical illustrations, exploded views.
Alternative proposal
May I attract your attention, please
Ads
We create: Advertising pages, banners, social media posts, graphic animations and videoclips.
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Alternative proposals
Alternative proposal
Alternative proposals
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Alternative proposal
How to multiply efficiency
Automation
We create: Automations for: catalogues, price lists, product lists, manuals, labels. (Ask for a demo)
AUTOMATION HELPS YOU
Catalogues automation gives advantages to everyone, but you can gain most if:
if you already use a data base
chances are that, in your company data base or in the one of your web site, you already get all you need to start with the automation design
if you would like to merge the most updated technical information with the most attractive contents
link the creativity of your communication department with the precision of the technical one, the more convincing texts together with tables updated ‘by the second’ from the company data base
if you desire to produce many pages
the more are the pages, the greater is the convenience, finally you can include those products that you’ve always excluded to save pages and money
if you appreciate a tailor made content
in that country you sell only a small part of your products, do you want to trim the products range and maybe include some localized items? two clicks and it's done
for that sectorial exhibition, do you need to include only the related products? two clicks and it's done
do you want to avoid that your important customer could be distracted by unwanted products? you guess it, two clicks and it's done
if you want the data to be the same on every media
you must reach data consistency if you want to avoid phone calls and complaints, change a value in the data base and you can immediately see it on catalogue and web site
if you usually produce many updates during the year
let’s welcome every unprompted change with a smile, solution is few clicks and few minutes away
if you don’t want to depend upon the others
do it by yourself and you’ll never need to wait other peoples time and will
DATA CONSISTENCY
Should I build the catalogue data base from scratch?
Probably no.
Chances are that you already have the major part of the contents… in your website.
Building and maintaining an updated website is so urgent these days that most of the companies spend so much time and efforts there, why don't take advantage from this huge job?
How?
Let's use the website data base as a starting point
If the catalogue must contain more contents, than aggregate the missing data (maybe you already got these data somewhere in the company DB), we can use the most smart queries in SQL to do the magic needed
Send the data straight to the catalogue automation.
Can you see the advantages?
Change data in the website -> generate the catalogue -> you got both website AND catalogue updated in minutes
Don't you ever dreamed this?
Full consistency of contents in all your communication media, no more excuses like: 'sorry, I know the PDF catalogue wasn't updated, you should have search on the web site'
Many other automations available
Change price and currency on price list
the script finds every prices inside the pages, calculates the new price or the currency change then updates all the price list
Export the catalogue in an Excel file
the script finds the desired data inside the pages then builds and exports the Excel (but also other database formats) file
Add hyperlinks to codes
the script finds the codes inside the pages then creates the web url and exports the PDF file with clickable codes to access each product web page
Creative ways to present your business
Brochure
We create: Flyer, folders, brochures, catalogues, instruction manuals or every documents to be printed or published in PDF.
Alternative proposal
Thinking outside of the box
Solutions
Tech to image
Problem: create a single picture showing a set of environments that are miles away one from each other, integrate incongruous prospectives and lighting, obtain a smooth, credible and representative ensemble
Solution: chose matching pictures, integrate them in layers, correct exposures and overall tones, introduce filters to enhance credibility (appearance to reality)
Technology: Adobe Photoshop
Tech to project
Problem: make a PDF file smart as an App
Solution: demo the combination of Acrobat PDF native form capabilities with its programming language
Problem: render a 'steamy hot' feeling in a normal instrument picture, insert a 3D figurine (requested by the advertising headline)
Solution: change overall picture color tone, exasperate hi-lights, distort marginal areas, modeling the 3D figurine, superimpose steam effect
Technology: Adobe Photoshop, 3D modeling and rendering software
Tech to project
Problem: a huge number of industrial Standard to chose from, a great quantity of instruments available, find the ones that match the mandatory Standards
Solution: a two step Standard selection, a useful Standard brief description, an animated appearance of compliant instruments to show the magic and lead the client to instrument page
Technology: MySql database, Php server side programming, Javascript client side programming
Tech to project
Problem: a great variety of system components combinations, a wide range of electrical values, so many different choosing factors (time of service, space available, etc.)
Solution: a shortest as possible path of choosing steps, a range of micro animations to entertain while browsing, a smart set of 'action' functionalities to help customer to order products
Technology: MySql database, Php server side programming, Javascript client side programming, iOS and Android app packages
Tech to content
Problem: provide technicians with a quick selection instrument in countries or environments where PCs or Smartphones are not easily usable
Solution: gather a great quantity of data in very compact lines, match cursor and sleeve dimensions with hi-grade of precision, shape the cursor to limit excursions avoiding to show incorrect data
Technology: good old ruler tech, offset print on plastic
We encourage you to use the mobile number +39 335 8132218 to send your questions via WhatsApp instead of calling.
This method offers several advantages: You can send your message at any time without having to wait on hold, and you will have the opportunity to receive a quicker and more detailed response. Additionally, communicating via message allows you to express your questions clearly and precisely, making it easier for us to assist you.
Studio Grafico Optimist Lainate (Milan) Italy
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